The Guitar Teaching Game Just Changed

Whether you've been running your guitar school for years, just started taking on students, or you're still deciding whether to start teaching guitar at all ... this is going to affect you.
 
AI systems are beginning to run critical parts of guitar teaching businesses. Not generic AI tools anyone can download. Fully built systems - designed around your specific guitar teaching business - that handle entire business functions without your constant involvement.

Leads and students getting exactly the right message at exactly the right time - without you writing, sending, or even thinking about it.

Not a single prospect ever slips through the cracks - because the system won't let it happen.

Marketing that actually gets tested and refined - so you stop running the same thing hoping it works and start knowing exactly what's producing results and what isn't.

Retention systems that flag problems before students walk out the door ... and tell you exactly what to do about it before it's too late. And a lot more you probably haven't imagined yet.

Guitar teachers are being divided into two categories:

Those who have these systems working for them, and those who don't.

And every month that goes by, the distance between those two groups gets bigger.

Because a teacher whose business runs on AI systems that work around the clock is running a fundamentally different kind of business ... and operating on a totally different level (with greater ease, in less time and less frustration) - making more money and living the lifestyle YOU should be living.

This isn't about being a good teacher.

The best teacher in your city can be outpaced by an average teacher whose business runs on these systems - because that teacher's follow-up never misses, their marketing adjusts based on real data, and their retention problems get caught (and fixed!) before a single student walks out the door ... and that's only scratching the surface of what these systems do.

Manual excellence is about to lose to automated competence.

Now - if you're already thinking "building AI systems sounds like something requiring a lot of work and tech skills I don't have" ... it doesn't.

Zero coding.

Zero technical background needed.

I have no tech skills whatsoever, and I've built these systems myself.

If I can do it, you can do it.

What I'm about to show you is exactly what started to happen in the guitar teaching industry, how it's going to affect teachers at every level ... and what you can do to make sure you're on the right side of this.

Some teachers aren't using AI at all. 

They're running everything manually - the way they always have.

• Answering every message themselves.
  
  
• Writing every email themselves.
  
  
• Managing their schedule, their follow-up, their marketing - all of it handled the same way it was five years ago.

It's worked well enough - until now.

But the floor is rising.

What used to be "good enough" is about to get passed by teachers who aren't working harder - they have systems handling work that's still eating up your hours.

Every single day.

And here's what makes this really dangerous: these teachers didn't suddenly get more talented.

Some of them started off clueless, less experienced, less intelligent.

But AI systems made their marketing smarter.

Their follow-up is smarter.

Their decision making is smarter ... and it made THEM smarter!

Then there are teachers who started using AI ...

... and it feels like a second job.

• Every interaction is a fight.
  
  
• Explaining what they want, re-explaining it, arguing with AI, giving up, doing it themselves, starting over.
  
  
• They're spending more time wrestling with AI than they're saving.
  
  
• Some are starting to wonder if AI is overhyped.

It isn't.

Then there's a group that concerns me more than any other.

These are teachers using AI who believe everything is working. And they have NO idea what they don't know.

Some think they're executing everything they've been taught - not just about AI, but in general.

The business strategies, the retention systems, the marketing, the follow-up, all of it.

They're not. Not even close - and not consistently.

They've been taught.

They just haven't done it, or they did pieces of it inconsistently and told themselves that was enough.

Some are ahead of the average guitar teacher and concluded that means everything's working.

They're measuring themselves against mediocrity.

Being the best in a room full of teachers doing it wrong doesn't mean you're doing it right.

Some want to grow but believe they've already done everything they can.

They stopped looking ... they've settled.

They decided their current level was the ceiling and accepted it.

When you look under the hood in most of these businesses, what I instantly see is chaos, disorder, and MASSIVE lost opportunity everywhere.

What THEY see is either nothing - because they don't see what they don't see, they don't know what they don't know - or they see overwhelm and confusion ... so they do little or nothing with what they have.

And that's only some of it.

And then there are teachers who ARE using AI for the obvious things ...

... writing emails, creating lesson plans - and it's genuinely helping. But they've never even considered that entire business functions could run without their involvement.

No matter which of these describes you, the answer is the same. 👇

Not generic AI skills.

Not another tool to figure out.

What you need is AI systems built specifically for running a guitar teaching business - designed around the methodology you already know, built for the business you actually run - that handle critical functions whether you're at your desk or not.

And that's exactly what you're going to see next.

Right now, when a student is about to quit, here's how you find out:

You get a withdrawal form, or they tell you they want to "take a break" ... and by that point, the decision is already made.

You try to save them, but they're already shutting you out.

The real problem started weeks or months ago.

You just didn't see it ... or worse, you didn't know what to do about it even if you did.

Now imagine that instead of finding out after the fact, a system that knows exactly what to look for - because it was built on strategies specifically developed for guitar student retention - flags that student weeks before they ever think about quitting.

Not a guess.

Not a vague warning.

A specific explanation of what's happening with that specific student ... and a specific intervention designed for that exact situation, ready for you to use.

You don't have to figure out what's going on.

You don't have to guess what to say.

The system already knows - because the strategies it's built on have handled this exact pattern hundreds of times across guitar schools in dozens of countries.

That's not something you can get from ChatGPT.

ChatGPT doesn't know what separates a student who's losing interest from one who's just busy.

It doesn't know which intervention works for which situation.

It doesn't have decades of proven guitar student retention strategies built into every recommendation it makes.

You could spend hours trying to explain all of that to AI on your own ... and you'd still be working with a fraction of what this system has built in from day one.

And the longer you use it, the more it learns about your students specifically - so what starts strong gets sharper over time.

It's not just the students you already have.

Then there's the bigger picture most guitar teachers have never looked at.

Every communication your business sends - every email, every text, every follow-up to prospects, current students, parents, former students, your list - is either helping you or hurting you.

Some of those communications are actively costing you students and money right now.

Not because you're lazy or careless ... but because you have no way to know which ones are working, which ones are doing damage ... or why ... or what to do about it.

And beyond what you are sending, there are communications that should exist in your business but don't - touchpoints that would generate referrals, reactivate former students, prevent cancellations - that you've never built because you didn't think of them, didn't have time, didn't do them well, didn't do them consistently ... or never improved them once they existed.

Imagine every communication across your entire business - everything you send and everything you should be sending but aren't - evaluated, diagnosed, and rebuilt by a system that understands what actually makes guitar students and prospects respond, stay, come back, and refer.

Not general "email best practices."

A system built on what's been developed and proven across guitar schools in dozens of countries.

One that knows the difference between what to say to a parent of a teenager versus an adult student.

Between a student who's been with you for 6 months versus one who walked away 2 years ago.

Between a lead who just booked an intro and one who hasn't responded in three weeks.

Most guitar teachers have no idea what their communications are actually doing to their business.

This system makes that visible - and then fixes it.

And every time you use it, every time you feed it new results, new data, new context ... it gets smarter, faster, and more powerful.

What does all that mean for you?

More money with less effort - and it only gets better from here.

And then there's your marketing.

You need a flyer, a Facebook ad, an EDDM piece, a back-to-school campaign.

Right now you're either writing it yourself without a proven framework, copying what you've seen another teacher do, using the same-old asset all the time and hoping it works for your market ... or just not doing it at all.

And when something doesn't work, you have no idea whether the problem was the headline, the offer, the audience, or the channel - so you either keep running what isn't working or you stop marketing altogether.

Imagine a system that helps you create marketing materials using proven direct-response principles - adapted specifically to your market, your offer, and what makes your guitar school different from every other option in your area.

And as you use it, the system learns what actually works where you are.

Not what worked for somebody else somewhere else.

What works for YOU.

Every one of these systems has something in common that separates them from anything you could build with AI on your own.

They're not generic.

They're not running on general AI knowledge that anybody with a ChatGPT account can access.

They're built on everything you've been learning in EGTIC - engineered into systems that apply it consistently, intelligently, and in ways that adapt to your specific business.

That's what makes them work at a level that generic AI never will.

And that's why trying to build these yourself by explaining things to ChatGPT is like trying to teach yourself a martial art from YouTube - you'll get pieces of it, you'll think you're doing it right, and you won't know what you're missing until it's too late.

The strategies are the engine.

AI is what makes it run without you having to be behind every decision, every message, every follow-up.

And everything I just described is only some of what's possible.

There is A LOT MORE that most guitar teachers have never even imagined for their business.

Everything I just described is built in one place. And there is only one way to get it.

June 14-16, 2027
In Crystal Lake, Illinois, USA

Three days. In the room.

This is not a conference where you sit in a chair for three days hoping you'll figure out how to use it all later. You're working. You're building. You're leaving with something real.

If you're just getting started teaching guitar - if you have a handful of students or you're still deciding whether to do this for a living - you have an advantage that nobody else in that room has.

You're not replacing years of doing things the hard way. You're building everything right from the beginning.

Everyone further along wishes they were starting where you are right now.

And if you're thinking "great, more things to implement that I'll never have time for" ... this event is the opposite.

You're not leaving with another stack of information to figure out on your own.

You're leaving with systems that handle things you've been doing manually, things you've been putting off, and things you didn't even know needed to be done.

This event doesn't add to the pile.

It makes the pile smaller.

And if any of this sounds like it requires technical skills you don't have - it doesn't.

Zero coding.

Zero technical background.

None.

I have no tech skills whatsoever and I built these systems myself.

If I can do it, you can do it - and you'll have direct help in the room while you're doing it.

$1,497. Three days in the room where these systems get built around your business. Register now.

GET YOUR TICKET NOW

If you've been in EGTIC for a while and you're picking and choosing which sessions to pay attention to ... if you've decided that certain topics don't apply to you or that you already know enough to keep doing what you're doing ...

I need you to hear this clearly.

That approach used to be survivable.

When your competitors were just as disorganized, just as inconsistent, just as limited in what they could execute - you could skip things, coast on what you already knew, and still stay ahead.

You were ahead because everyone around you was behind.

That's NOT the world you're operating in anymore.

The teachers who are building AI systems right now - including some who were nowhere near your level a year ago - are about to execute at a level of speed, consistency, and precision that you cannot match manually. Not because they're smarter than you.

Not because they work harder. Because their systems don't forget.

Their systems don't skip steps.

Their systems don't cherry-pick.

Their systems don't decide that certain things are "beneath them" and stop doing them.

And here's the part that should concern you the most: you won't see it happening.

You'll look at your numbers and think things are fine because you're comparing yourself to what you've always known.

Meanwhile the teachers around you - the ones you used to be comfortably ahead of - are operating with systems that are getting smarter and more powerful every month.

By the time you notice the difference in your business, it won't be a small difference.

Every session you've skipped, every strategy you decided you didn't need, every area of your business you assumed was "good enough" ... those are exactly the places where these systems will expose you.

Not because I'm going to point it out.

Because the results will.

When a teacher half your size is retaining students at a higher rate, converting leads more consistently, and running marketing that actually works in their market - while you're still doing everything the way you've always done it - that's not a mystery.

That's what happens when one person has intelligent systems running and the other person decided they didn't need them.

I'm not saying this to insult you. I'm saying it because I've watched it start to happen and I know exactly where it's going.

If you've been in EGTIC and you're doing well - you're implementing, your school is growing, things are working - and you're wondering whether this event can really add something on top of what you've already built ... look at what you just read.

Think about how much of that is running in your business right now.

Think about how many of those systems you have.

If the answer is "none" or "I'm doing some of it manually" ... then you already know.

And if you're just getting started - if you have a handful of students, or you're watching members with established schools talk about their businesses and thinking "that's not me, this isn't for me yet" ...

You're wrong. And not in a small way.

Every teacher in that room who built their business the manual way - grinding through years of doing everything themselves, making mistakes they didn't know they were making, building habits they'll now have to unlearn - would trade places with you in a heartbeat.

You get to skip all of that.

You get to build your business with these systems from the very beginning.

No bad habits.

No years of wasted effort.

No painful transition from the old way to the new way.

And I don't care if you're in a town so small the circus never comes through or in the biggest of cities where competition is fierce.

These systems work because they're built on what's been proven across guitar schools in 57 countries ... not on what works in one type of market.

The only mistake you can make is convincing yourself you're not ready.

You're more ready than anyone.

You just don't know it yet.

If you're thinking this sounds like something requiring technical skills you don't have - it doesn't.

Zero coding.

Zero technical background.

And that's true regardless of which situation I just described.

Whether you're a veteran with a thriving school or someone with 3 students and a dream, the technical barrier is zero. That's not a selling point. That's just the reality of how these systems work.

I've worked directly with guitar teachers across 57 countries.

Every situation you can imagine - small towns, big cities, brand new, been at it for decades.

• Teachers who were overwhelmed and falling behind.
  
  
• Teachers who were coasting and didn't realize it.
  
  
• Teachers who had no idea how much opportunity was sitting right in front of them.
  
  
• Together, those teachers have earned combined income in the multiple eight figures from teaching guitar.

The strategies built into every system I've described on this page are the same ones that produced those results - developed, tested, and refined across guitar schools in 57 countries.

At this event, those strategies get built into AI systems designed around your specific business.

Not by you sitting alone trying to figure it out.

By you, in the room, with me coaching you through every step - the same way I've coached guitar teachers to those results, except now the strategies don't depend on you:

• remembering to execute them
  
  
• finding time to execute them
  
  
• or executing them consistently enough to get the results they were designed to produce.

The systems handle that ... and because they're built on what's been proven across all those guitar schools - not on generic AI knowledge that other teachers are already starting to use - they operate with an intelligence that separates you from everyone else.

Those teachers will have systems.

But they won't have these systems.

And that difference is the same difference that's always separated EGTIC members from everyone else - except now it's built into the technology itself.

And every week you use them, they learn more about your students, your leads, your market ... and they get smarter, faster, and more powerful.

Six months after the event, your systems will be more powerful than the day you built them.

A year later, dramatically more.

That's not something you outgrow.

That's something that grows with you - and it never stops.

What does that actually look like in your business?

Students staying longer because problems were caught and handled before you even knew they existed.

Leads becoming students because the follow-up was smarter, faster, and more persistent than anything you could do yourself.

Income appearing from parts of your business you never had time to touch.

And hours back in your life every single week - because the systems are handling what used to eat your time.

$1,497 to be in the room where all of this gets built around your business. Register now.

GET YOUR TICKET NOW

More money coming in.

Less stress.

And time ... real time ... back in your life now.

Not "maybe someday when things slow down."

Time you actually get to use.

Time to take a weekend off without wondering what's falling apart while you're gone.

Time to play guitar for yourself again ... or do absolutely nothing at all if that's what you feel like doing.

Because your business is running whether you're at your desk or not ... and for the first time, you actually get to LIVE that.

$1,497 to be in the room where all of this gets built around your business. Register now.

GET YOUR TICKET NOW

I’m passionate about music & my teaching business.  Enjoying to be the best I can.  I can’t imagine a better place to learn and train than here at Tom Hess live events, receiving a massive package of knowledge and training and most of all, solutions for your recent challenges.  Can’t wait to get all of this into action!  Big Thank You to Tom Hess and his amazing team!

- Lutz Richter | Germany

Tom Hess continues to deliver year after year. This is my 4th year in attendance at the events. I’ve gotten immense value as a player and teacher. If you are on the fence about coming to the events, take a leap of faith and do it. You will have a ton of fun, make great friends, and your playing and teaching will be transformed for life.

- Ryan Popovic | USA

Here's what you need to decide.

There's a voice in your head right now stacking up reasons not to do this.

It's listing every inconvenience, every cost, every hassle between where you're sitting and being in that room.

And every one of those reasons feels real ... because they happen first.

The effort comes before the payoff.

That's what makes it easy to talk yourself out of it.

That voice is not protecting you. It's keeping you small.

Every successful teacher I've ever worked with had that same voice.

The ones who built something extraordinary told it to shut up and went anyway.

The ones who listened to it are still exactly where they were.

That's thinking small and thinking weak.

Business owners don't make decisions based on what's slightly inconvenient next week. They make decisions based on what significantly changes their business and life for the next ten years.

Chances are that just in the first morning of the event, you'll get a breakthrough in your business.

Yes, it sounds like an exaggeration.

Yes, it's hard to believe.

And yet, that is what happens every time. 

Thanks to Tom Hess's Elite Guitar Teachers Inner Circle program and events, not only my music teaching business is successful, but I get to enjoy working in it more. 

I love teaching and with the systems I learned, everything is easier here. Life is good. 

- Dr. Tommaso Zillio, Canada

Here's that decision.

$1,497 to be in the room for three days.

Before you measure that against what's in your bank account, measure it against what NOT being in that room is actually costing you right now.

Think about the hours you spend every week on follow-ups that aren't working, admin that never ends, communications you're not sure are helping or hurting, planning that eats your evenings, and problems you only find out about after the damage is done.

Those hours are not free.

Every one of them is time you're not teaching, not growing your school, not living your life.

And those hours don't go down on their own.

They go up.

Then think about the income you're not generating because parts of your business are either not running at all, running inconsistently, or running in ways you've never been able to improve because you don't know what's wrong with them.

Former students who could be reactivated but aren't.

Follow-up that could be converting but isn't - or that you think is working but is actually pushing people away.

Entire functions in your business that could be generating money every single month ... and aren't.

That's not hypothetical money.

That's real money disappearing from your business right now - and next month - and the month after that.

And then think about the part that should scare you the most ...

… the things your business is doing right now that are actively costing you students and money and you have no idea.

Emails that are repelling people instead of converting them.

Follow-up that's driving leads away.

Retention problems that have been bleeding students for months or years while you thought everything was fine.

You're not just missing opportunity.

You're doing damage - and nobody is telling you.

What I just described isn't a $1,497 problem.

It's tens of thousands of dollars in lost income, lost students, and lost time ... every single year.

And it compounds. $1,497 is a fraction of what one month of these invisible problems is costing your business right now.

And here's what makes this decision even simpler:

There is nowhere else to get this.

Not from an AI course.

Not from a business coach.

Not from YouTube, not from ChatGPT, not from any other guitar teaching program on the planet.

Nobody else has the strategies that power these systems - strategies developed and proven across guitar schools in 57 countries.

Nobody else can build what gets built in this room.

This is the only place it exists.

And this is the only time it exists.

I don't repeat the same event content year after year.

What gets built at the 2027 event is built at the 2027 event.

If you're not in the room, you don't get it later.

You don't get a second chance at the next event.

You miss it permanently - and you'll watch other teachers operating with systems you could have had, knowing there's no way to go back and get them.

If you register before November 1, the price is $1,497. After that, it goes up.

I will tell you this:

Attendees who commit early show up differently.

Between the day you register and the day you walk in, you'll start noticing where your follow-up breaks down, which communications aren't working, how much manual work is eating your time.

You'll arrive ready to build. That matters.

Ironclad 100% Money Back Satisfaction Guarantee! You will be very happy you attended – guaranteed!

If you are not 100% satisfied at the end of the first day of the event… I’ll gladly refund 100% of your tuition! (Please note that refunds can only be given under this condition). 

NOTE: Elite Guitar Teachers Inner Circle Platinum Membership Required: In order to attend the Guitar School Growth & Automation Bootcamp event, you must be an active member of the Elite Guitar Teachers Inner Circle (not already a member Get started here).

 
PS: WHAT'S REALLY AT STAKE HERE?

Six months after you walk out of that room, your AI systems will know your business better than any employee you could hire. Problems that used to blindside you get caught before they cost you a single student. Parts of your business that used to eat hours of your time every week are running without you. And every month, the systems get smarter — because that's what they do. They don't stay where you built them. They grow.

Other guitar teachers WILL get better at using AI. But using AI and having powerful AI systems built around your business are two completely different things — and these systems run on strategies and methods that aren't available anywhere else. Not from a course. Not from YouTube. Not from ChatGPT.

You won't be the teacher trying to keep up. You'll be the one everyone else is trying to catch. 

I attend the events regularly because of the immense value I get here - knowledge from some of the best teachers in the world; a whole lot of concepts and principles to apply to my teaching. Most importantly, the motivation to build the life I want to live. Thank you THMC for changing my life for the better. See you next year! 

- Janez Janezic, Slovenia

Meeting and sharing ideas with like-minded people from all around the world can help you discover really huge things you can quickly use to achieve your most impossible goals.  This what I’ve experienced here and since then I have achieved things I would never thought were possible for me.

- Piotr Sierzputowski | Poland

Still Have Questions?

Do I really need to attend this event if I’m already a member of the Elite Guitar Teachers Inner Circle (EGTIC)?

ALL people attending this event are EGTIC members. In fact, ONLY EGTIC members (and their spouses) may attend the event. (If you’re not yet an EGTIC member, you need to join it to attend this event).

EGTIC teaches you the strategies. This event builds the AI systems that run those strategies in your business — with you, live, in the room.

Some of it is done for you. The rest is done with you.

You don't go home with more information to figure out on your own.

You go home with systems already built around your business that are working and getting smarter every day.

I’m already very busy working in my business, do I really have any time for this?

THIS IS EXACTLY WHY YOU NEED THIS EVENT! You're busy because you're doing everything manually, using generic AI - or not doing it at all because there aren't enough hours. This event builds systems that handle those things for you. You don't leave with more work to do. You leave with less ... permanently.

I’m concerned about leaving my wife at home for 3 days… What should I do? 

She’s an adult. 😊 Treat her like one. It’s only 3 days and the growth in income directly benefits her too (obviously)! Being away from home for a few days is an insignificantly tiny investment to make for a lifetime of greater income!

Plus, if your wife clings to you like a suction cup, just bring her with you!!! She’s welcome to join us as your guest for free to this event!

 
Is it really worth it for me to attend this event?

If you have to ask this question, you must not have read this page. I suggest you read it. 😊
 

What if I have other questions not answered anywhere else?

Ask me directly – send me an email to: hess@tomhess.net

I needed to get some challenges sorted out as well as getting some more inspiration to build my business even further. I have no doubt that I will be at multi-six or even further next year when I come back to Chicago. If you are on the fence about attending, just “DO IT”. It will be worth the investment 10-fold.

- Janus Buch | Denmark

These events are awesome. They are so unique, you cannot learn what we are doing here anywhere else in the world and have so much fun at the same time. What I found is that attending THMC events multiple times is even better because the learning process is about refining the basics. I am really enjoying being here. Thank you!

- Tom Sklenar | Czech Republic