Why Mentioning The Price In Guitar Lesson Ads Gets Less Students

by Tom Hess

There are several common mistakes guitar teachers make that keep their guitar lesson ads from being effective (at getting you new guitar students). One huge mistake is to list your teaching price in in your guitar teaching ads themselves.

Why is this a problem and how does this get in the way of your success teaching guitar?

A few reasons:

When a potential guitar student reads your guitar teaching advertisement and sees the price, some immediately focus on the price and think of objections for why it is too high. 

You want potential students to focus on the VALUE you offer and picture themselves becoming awesome players because of taking guitar lessons with you. 

And believe it or not...

Some students may even object to the price being too low (and perceive your lessons as low value).

“How can this be”, you ask? Well, imagine a guitar player how has taken guitar lessons with various guitar teachers before who hasn’t gotten very good results.

If you are charging less than those other guitar teachers, it may work against you, because that student may think: “these lessons are likely to be even ‘worse’ than what I used to get with my old guitar teacher. I’d rather pay MORE to hopefully get better guitar teaching than before. So – NEXT!”

Yes, some guitar students really do think like this.

But not realizing this makes many guitar teachers struggle to fill their guitar teaching schedules and earn the 6-figure incomes they could be earning:

How To Teach Guitar Effectively

So, what is the solution?

Instead of listing the price directly in your advertisements, do the following:

Imagine your ideal student. 

For example: a student who plays rock, wants to develop better technique, practices on his own and is serious about getting better. 

Then, design your guitar lesson ad specifically to target that student by listing the benefits they get by taking guitar lessons with you. Getting potential students to focus on all the cool benefits they get motivates them to call you and get started.

Pro tip: think about the frustrations your ideal guitar student is likely to have. What are their biggest challenges? What other options have they tried to learn guitar that have failed to give them the results they are looking for? What do they fear will happen if their problems remain unsolved?

The more of these emotions you can tap into within your ad – the more it will seem like the guitar lesson ad you are writing was written just for them.

And the less price will begin to matter – as guitar students who read your ads will see you as the solution to their guitar playing challenges. 

Want to learn more ways to get tons of students by advertising more effectively? Read this guitar teaching advice to learn how to fill up your teaching schedule faster by avoiding common mistakes other teachers make in their ads.

Tom Hess
About Tom Hess: Tom Hess is a guitar teacher, music career mentor and guitar teacher trainer. He trains guitar teachers from all over the world how to earn 6-figures per year teaching guitar, while working less than 40 hours per week.

Here is how to build your guitar teaching business to earn 6-figures or more, while you work part-time.

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