4 Mistakes Guitar Teachers Make In Their Guitar Lesson Ads That You Must Avoid
by Tom Hess
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Here are 4 common mistakes to avoid in your guitar lesson ads, so you can attract a lot more guitar students:
Guitar Lesson Ad Mistake #1: Mentioning The Price Of Your Guitar Lessons In The Ad
Most guitar students can’t tell which teacher is best for them from reading an ad. Many assume (incorrectly) that all guitar teachers are the same and the only difference from one teacher to another is the price.
When you list your price in your guitar lesson ad, guitar students often decide whether or not to contact you by comparing your price to another teacher’s price.
This makes it much, much harder to stand out from other guitar teachers in your area and get prospective guitar students to contact you.
Question: “But Tom Hess, what if I want to attract guitar students who are looking for cheap lessons?”
Answer: There are several problems with this:
- Guitar students who look for cheap lessons usually don’t have a lot of money, aren’t really serious about learning guitar and aren’t likely to take lessons from you for a long time.
This means you will need A LOT of new guitar students to replace those who quit, so you can keep earning a steady income.
- The less you charge for lessons, the less motivated you feel to help your guitar students get results. This means your guitar students progress slower while you make less money.
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Solution: Show Your Potential Guitar Students What They Miss Out On By Not Taking Guitar Lessons From You
Focus your guitar lesson ads on:
- The problems, frustrations and guitar playing challenges you help your guitar students solve.
- The way you make the learning process very enjoyable for your students (so they look forward to taking lessons from you).
- How great your students will feel once they learn to play guitar the way they want to play.
Invite the readers to contact you at the end of your ad. This not only helps you get more potential guitar students to contact you, but also makes it much easier to get them to actually START guitar lessons with you.
Guitar Lesson Ad Mistake #2: Talking Too Much About Yourself
Have you ever noticed how many guitar teachers talk about the exact same things in their guitar lesson ads? Most ads describe the teachers’ musical experience, background and credentials.
When you talk about those things in your guitar lesson ads, you create 2 problems for yourself:
- Your guitar lesson ads become a lot less effective. Guitar students don't really care about your age, musical background or what bands you played in. They only care about themselves and about learning to play guitar the way they want to play.
- Your guitar lesson ads begin to look and sound like the ads of all the other guitar teachers in your area. This means guitar students don’t see a major difference between taking lessons from you or someone else.
Solution: Focus Your Guitar Lesson Ads On The Things Your Guitar Students Actually Want
When guitar players read your ad, they need to feel that you:
- Can relate to them and their guitar playing frustrations.
- Care about helping them overcome their challenges.
- Know how to help them reach their goals and have fun in the process.
When guitar players feel these 3 things after reading your ad, your phone won’t stop ringing with calls from new prospective guitar students.Make a list of common problems and desires that guitar students have and include them in your guitar lesson ads.
This helps guitar players to feel that you understand them and makes them more motivated to contact you.
Warning: Do not make any claims that are not true or that you cannot deliver on! Back up any claim you make with proof of your ability to teach guitar effectively. If you aren't confident in your guitar teaching skills, get guitar teacher training.
Guitar Lesson Ad Mistake #3: Listing Too Many Details About What And How You Teach Your Guitar Lessons.
Listing specific details of how you teach guitar lessons in your ad often works against you. Guitar players usually don't know what they need to learn to reach their goals.
When guitarists see a long list of specific guitar techniques and musical concepts you teach, many will:
- Feel confused about how the things you list will help them play guitar better.
- Feel overwhelmed or bored with the idea of taking guitar lessons.
- Feel like they are not advanced enough as musicians to take lessons yet (or to take lessons from you).
Answer: Most guitarists doubt their ability to become great musicians. Many allow fear to stop them from taking action to improve their playing. Your guitar lesson ads need to make people feel good about taking lessons (with you) and help them believe in themselves.
Question: “But Tom Hess, how can anyone think or feel these things? Everyone knows that guitar lessons make learning guitar easier and more fun!”
Also, the general list of things you teach in your lessons cannot possibly apply to every single student. Every guitar student is different - with unique goals, skill level, mindset and personality type. The way you teach one student cannot (and should not) be exactly the same as the way you teach another student.
Watch this video to learn how to teach guitar students with different personality types:
Solution: Focus Your Guitar Lesson Ads On The Correct Things Your Guitar Students Look For, Need And Truly Want
The key to writing effective guitar lesson ads is knowing exactly what your potential guitar students look for in lessons.
Hint: beginner guitarists seek out guitar lessons for totally different reasons than advanced students. Adult guitar students have different needs (and wants) than children and teenagers. Think about the type of student you are talking to in your ad and speak to their core desires, challenges and goals.
Tip: one of the things all guitar students want is a teacher who truly cares about helping them succeed. Watch this video to learn how to become this teacher for your guitar students:
Guitar Lesson Ad Mistake #4: Not Knowing Who You Are Writing Your Guitar Lesson Ads For
Most guitar teachers promote lessons to many different groups of guitar students all in the same ad. Many assume that it’s better to attract all types of students (beginner guitar students, intermediate students, advanced students, children, adults and guitar students in every possible style).The opposite is actually true. When you focus your guitar lesson ads on one group of students you want to attract, you attract greater quality and quantity of students.
The most serious guitar students want to study with a guitar teacher who specializes in what they want to learn.
If you have a toothache and need a doctor, who are you going to call? A general practitioner type doctor or the very best dentist in your area who specializes in treating the exact type of pain you have? The answer is obvious here… and your guitar students think exactly the same way.
Solution: Focus Your Guitar Lesson Ads On Attracting A Specific Type Of Guitar Students
To make your guitar lesson ads more effective, run several different ads... each one focusing on a specific type of guitar students you want to attract. You will get many more students from this one simple change in your advertising strategy.
You now know a lot more about writing guitar lesson ads than most guitar teachers in your area. The next step is to learn what to do when prospective guitar students contact you to make them excited to begin lessons with you immediately. Download this free guitar teaching eGuide to learn how to never struggle again to fill your teaching schedule.
About Tom Hess: Tom Hess is a guitar teacher, music career mentor and guitar teacher trainer. He trains guitar teachers from all over the world how to earn 6-figures per year teaching guitar, while working less than 40 hours per week.