5 Reasons Why You Aren’t The Number One Guitar Teacher In Your City & What You Must Do To Grow Your Guitar Teaching Business To The Highest Level

By Tom Hess


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You probably know that most guitar teachers don’t earn a lot of money and don’t have a lot of really good students.

What you might not know is how some guitar teachers earn over 6-figures per year and help hundreds of students become great musicians.

There are 5 key differences between guitar teachers who don’t become successful and the ones who do. When you understand them, you can take the right actions to build a guitar teaching career you can be proud of.


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Here are the biggest reasons why most guitar teachers struggle and how not to be one of them:
 

Reason #1 Why You May Struggle As A Guitar Teacher: You Imitate What Other Guitar Teachers Are Doing

Here is why copying other guitar teachers is a bad idea:

1. Most guitar teachers are not successful. Copying what they do (how they run their business and how they teach) gets you the same results.

2. When you try to copy more successful guitar teachers, you only see their tactics, but not the strategy. A tactic is a single action you take to achieve a specific result.

Posting an ad in a music store, improving some aspect of your guitar teaching website or distributing flyers around your neighborhood are examples of tactics.


Why Copying Other Guitar Teachers Doesn't MakeStrategy is the thought process that connects tactics into a long-term business plan. It’s very hard to understand someone’s strategy simply by analyzing their tactics.

3. When you copy other guitar teachers in your area, you become just like them. This means, you turn your guitar lessons into a commodity (something you buy anywhere, like a soft drink).

Guitar students see no difference between taking lessons with you or any taking lessons with any other teacher. The only way to win is to be the cheapest guitar teacher in town.

The most serious prospective guitar students generally know that you get what you pay for.

The types of students who look for cheap lessons are usually not very committed to becoming excellent guitar players.

They frequently miss lessons, do not practice on their own at home and often will not pay you on time.
 

What You Should Do Instead To Become The Number One Guitar Teacher In Your City:

  • Get real training on how to teach guitar in the most effective way and how to build a successful guitar teaching business.
     
  • Choose one musical style to specialize in and become the go-to expert for that style in your area. This makes you the #1 choice for anyone who wants to learn that style of guitar and helps you attract more serious guitar students.

    Want to learn 5 more easy ways to fill your guitar teaching schedule? Download this free eGuide to discover how to attract guitar students like a magnet.
     
  • Charge at least slightly above average for your guitar lessons. The more your students pay for lessons, the more committed they become to getting results. They begin to practice more consistently, pay more attention during their lessons and become more motivated to do what you tell them to do.

    This leads to faster progress for them and a better reputation for you.


Reason #2 Why You May Struggle As A Guitar Teacher: You Spend Very Little Time Working On Growing Your Business

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You can either work in your guitar teaching business, or you can work on it. Working in your business means doing day-to-day tasks, such as:

  • Teaching guitar lessons,
     
  • Preparing lesson materials for your students,
     
  • Doing bookkeeping and administrative tasks,
     
  • Cleaning your teaching studio
     
  • Answering emails
     
  • Talking with new students on the phone

Of course these tasks have to be done to make your business run. That said, these tasks do not make your teaching business grow.
 

What You Should Do Instead To Become The Number One Guitar Teacher In Your City:

Invest time each week into working on your guitar teaching business. This means doing things needed to grow your business, such as:

  • Improving your guitar teaching skills
     
  • Advertising & marketing to attract more students,
     
  • Improving your marketing systems,
     
  • Creating new programs and classes for your guitar students
     
  • Thinking of ways to motivate your students to practice consistently to reach their goals.

These activities actually grow your teaching business, enable you to help more people and make more money.

Tip: Write down your specific goals for where you want to be in 3 months, 6 months, 1 year and 5 years in each area of your teaching business. Then take the right actions needed to reach your goals.

If you don’t know how to do the things needed to grow your business, get training on how to teach guitar.
 

Reason #3 Why You May Struggle AS A Guitar Teacher: You Have A Negative Attitude About Money & Business

Many guitar teachers think it is unethical to earn a lot of money by teaching music. Others feel guilty about marketing themselves and their guitar lessons.

This mindset hurts your students and you in 2 big ways:

  • You won’t do all the things that make it possible to grow your business. This makes it difficult earn a lot of money as a guitar teacher.
     
  • You won’t help as many people as you could and should be helping. Many guitar students in your area will continue to struggle with their playing and never get a chance to work with you. These students miss out on an opportunity to improve their guitar playing and you miss out on an opportunity to earn more money.


What You Should Do Instead To Become The Number One Guitar Teacher In Your City:

Adopt the attitude that successful guitar teachers have about money (and marketing). All thriving guitar teachers know and understand that:

  • When you make more money, you can re-invest it back into your guitar teaching business to directly benefit your students.

    By earning more as a guitar teacher, you can offer your students many additional benefits that you couldn’t offer them otherwise. For example: a better teaching studio, recording equipment, high quality rental instruments, live events and jam sessions.
     
  • The only way for you to consistently earn a lot of money is to help your guitar students become better guitar players. If you are earning a lot of money, it means your students are happy to study with you.
     

Reason #4 Why You May Struggle As A Guitar Teacher: You Do Little Or Nothing To Improve Your Guitar Teaching Skills

Your guitar students pay you money because they expect you to solve their musical problems and make them feel better about their guitar playing.

Unfortunately, many guitar teachers do not do their job well. Most have “learned” to teach guitar by trial & error  and continued to teach in the exact same way for years.
 

What You Should Do Instead To Become The Number One Guitar Teacher In Your City

To become the best guitar teacher you can be, commit to improving your teaching skills to the highest level possible.

Wouldn’t you expect your guitar teacher to do the same for you if you were the student?

Watch this video to learn some of the skills you need to be a better guitar teacher:


 

Reason #5 Why You May Struggle As A Guitar Teacher: You Are Not TRULY Passionate About Teaching Guitar

No amount of guitar teaching skills (or clever marketing) makes up for lack of passion for teaching guitar.

When you lack passion, teaching guitar feels like a dead-end day job. You feel little motivation to help your students improve.

Your guitar students can sense how you feel and this makes them lose motivation to practice and continue learning from you.
 

What You Should Do Instead To Become The Number One Guitar Teacher In Your City

  1. Get clear on the reasons why you want to teach guitar. This helps you get more enjoyment out of teaching and transfer your enthusiasm to your students.
     
  2. Stop teaching all your guitar students one on one. Combine private lessons with group classes to help your students improve faster. Group lessons help your guitar students develop skills they would never learn in private lessons.
     
  3. Learning guitar in groups is a lot of fun for your students (and for you).
     

What should you do now?

You now know what it takes to become the most successful guitar teacher in your area. The next step is to learn how to fill your teaching schedule with dozens of eager students who are excited to begin lessons with you. Download this free eGuide to learn how to never struggle again to attract as many guitar students as you want.


Tom HessAbout Tom Hess: Tom Hess is a guitar teacher, music career mentor and guitar teacher trainer. He trains guitar teachers from all over the world how to earn 6-figures per year teaching guitar, while working less than 40 hours per week. 

Get the training you need to become a successful guitar teacher.

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