Guitar Teachers Struggle To Make Money When They Do This
EMAIL TO GET ACCESS
By submitting your info, you agree to send it to Tom Hess Music Corporation who will process and use it according to their privacy policy.
You probably know that in sports (such as the Olympics) there is only a very small gap that separates the 3 finalists (gold, silver and bronze medalists) from the athletes in 4th place and below.
(Yes, this totally applies to your ability to make money teaching guitar. Hang on.)
Very often, a difference as tiny as a tenth of a second between the top finalists can be THE difference between winning a medal and receiving all the fame and glory that goes with it, or fading into obscurity…forgotten.
Imagine the heartbreaking disappointment for the athletes who are virtually at the same level at their sport as the top 3 finalists…yet for them, their goal of victory remains ‘just out of reach’.
In the world of guitar teaching, the situation is much the same.
Out of many thousands of guitar teachers in the world, there is only a small handful of those who are highly successful financially and have taught a large number of REALLY good guitar students.
The rest (the vast majority) often try just as hard to make money teaching guitar but are doomed to attain only mediocre results, both in their guitar teaching business as well as in their ability to help their students reach their guitar playing goals.
I know this because I’ve been on both sides of the fence.
I’ve gone from being one of the struggling guitar teachers in my area (when starting my guitar teaching career)...
… to earning millions of dollars teaching guitar online and eventually becoming the world’s top trainer and mentor for guitar teachers.
EMAIL TO GET ACCESS
By submitting your info, you agree to send it to Tom Hess Music Corporation who will process and use it according to their privacy policy.
Most struggling guitar teachers mistakenly believe that the thriving teachers must ‘know a lot more’ about music or about guitar teaching in order to become highly successful.
While this is partly true...
… this knowledge isn’t the ‘deciding factor’ as to why some guitar teachers become MASSIVELY successful while thousands of others continue to struggle.
What I’ve found is…
Becoming the leading guitar teacher in your area has the most to do with the foundation of your guitar teaching business.
I.e. Things that - on the surface - are not related to how you teach your guitar lessons.
To be clear, it is a given that you should always seek to become better and more effective at ‘teaching’ guitar.
However, the single biggest difference between successful guitar teachers and the ones who struggle is that the common guitar teachers limit their focus ONLY on the day-to-day tasks of ‘guitar teaching’ whereas superior teachers invest substantial time and effort working ‘on’ their business instead of ONLY working ‘in’ it.
That is how 2 guitar teachers (just like the top 2 Olympic finalists) can be virtually identical in the skill for their chosen activity (in this case - ability to teach guitar)...
… but still receive massively DIFFERENT success outcomes in their guitar teaching businesses (and their ability to make money teaching guitar).
Here are the elements that make up any highly successful guitar teaching business:
(You can see a longer list with more detailed explanations of the elements needed to grow your guitar teaching career in this free guitar teaching business eBook).
Alas, most guitar teachers either completely neglect working on the foundation of their business…
Or they do not focus on them enough to become the DOMINATING guitar teachers in their local areas (thus - struggling to make money teaching guitar).
If you are also not focusing enough on the foundation of your teaching business, I have two pieces of good guitar teaching news for you:
-
You can simply start to focus on the foundation of your teaching business now. When you do, your business will start to grow much faster.
And beyond that…
- The benefits you will experience from doing this will be truly MASSIVE, both for your business and for your guitar students. (And you’ll find it much easier to make money as a guitar teacher.)
Here is how working on this foundation of your guitar teaching business will help to put you “over the top” in the amount of success you will achieve with guitar teaching:
You will naturally attract more of the ‘right’ type of students
All guitar teachers would prefer to work with highly motivated students who take their guitar lessons seriously, respect your lesson policies, practice guitar regularly and progress rapidly.
These types of students are a pleasure to teach, but most guitar teachers do not know how to attract such clients into their business.
In order to attract more of such guitar students to you, one of the first things you must do is create the guitar teaching environment that caters to THAT specific group of clients.
Developing the pieces mentioned above in your guitar teaching will help you do just that.
You will make money teaching guitar much more easily
When you treat your guitar teaching business as ‘a business’ and take the time to develop the foundation that is needed for it to run effectively, it is very realistic to grow your income without having to teach a crazy number of hours per week.
However, doing so requires you to do the things that most teachers never take the time to do.
I describe how to do this in detail in this free eBook about earning more money teaching guitar.
Question: “But Tom Hess, what if I live in a big city where the guitar teaching competition is very fierce? Isn’t the best way to stay competitive teaching guitar - to lower my prices?”
Answer: No. Let me explain with a story:
Attract More New Guitar StudentsFind out how to become effective
at attracting new guitar students.
Improve Your Guitar Teaching BizDiscover how to make your guitar teaching business more succesful.
Earn Good Money Teaching GuitarLearn 11 steps you should take to earn more money teaching guitar.
I once saw a very well-known online guitar lessons platform advertising their guitar lessons for (I kid you not)...
$0.05 a piece.
(They have a library of tens of thousands of lessons, to which they sell access via a low-cost monthly subscription - breaking down to that price per lesson.)
And you’d think being that cheap, nobody could possibly compete with them ... unless someone offered lessons for $0.04, right?
Wrong!
Because, on the other side of the spectrum....
There is me, Tom Hess.
And I not only charge $300 per hour (for private, in-person lessons) but I also:
- Require an audition (yes, an audition!) + an original essay (of at least 1000 words) to even be considered for a lesson.
- Make it clear that there is a huge waiting list for in-person lessons.
- Put ZERO effort into advertising these lessons. (Plus, on the page about them, I tell people that my Breakthrough Guitar Lessons are the best way to study with me.)
Yet, believe it or not...
People still inquire about my private lessons with almost alarming regularity.
That’s because, for every person who ‘might’ be attracted by the idea of‘5-cent guitar lessons’...
... there is another who will say to themselves: “Pfft! Nothing that costs ‘5 cents’ can possibly be good.”
FYI: people with that mindset are typically the cream-of-the-crop students, who are a pleasure to teach, and who tend to become your best players.
Of course, you have to be good at what you do to justify the premium price.
But remember this:
It’s WAAAY easier to justify a higher price than it is to convince a student you’re just as good as someone who charges 10x more than you.
Your guitar students will stay with you longer
When (in addition to developing your general guitar teaching skills) you treat your guitar teaching business seriously and attract more serious guitar students, your ability to keep students studying with you for a LONG time will go up dramatically.
This happens not only because more serious guitar students are likely to study with you longer on their own, but also because finding innovative ways to increase the motivation of your students to continue studying with you is one of the key foundational elements of any successful guitar teaching business.
Your guitar students will refer many more of their friends to you
One of the benefits that comes from attracting ‘serious’ guitar students is the increased number of referrals you will receive compared to the number of referrals from ‘ordinary’ guitar students (less serious guitar players/hobbyists).
Your most committed guitar students likely know a lot of other guitar players who are ALSO very serious about improving their guitar playing and are looking for the best guitar teaching in your area.
When they know that their ‘serious’ guitar playing friends are already taking guitar lessons with you, it will be more likely that you will be the top choice as a guitar teacher for those potential guitar students.
If you are committed to achieving the greatest success possible in your guitar teaching business, here are the steps you must take:
- Learn more about the things that need to make up the foundation of your guitar teaching business by studying this free eBook about earning more money teaching guitar.
- Begin to allocate some time each week to work “on” your guitar teaching career instead of spending all of your work time simply going through the motions of guitar teaching.
- Do what elite Olympic athletes do: seek out a proven coach who knows how to train guitar teachers to dominate over their competition and who will help you to implement the action steps you need to take to grow your guitar teaching business.
In addition to simply telling you what ‘to do’, an effective coach will also hold you accountable for implementing the actions that you must take to grow your guitar teaching business.
By taking the steps above you will totally set yourself apart from any possible competing guitar teachers in your area and propel your guitar teaching career to new heights.
If you haven’t yet checked out the free eBook about earning more money teaching guitar, I recommend that you do so now.
Build a highly successful guitar teaching business with the best guitar teacher training.
