Why It’s A Mistake To Talk About Yourself Too Much In Guitar Lesson Ads
By Tom Hess
Some advertising mistakes keep your guitar lesson ads from attracting more new students. One of these mistakes is talking too much about yourself. Here’s why this keeps you from getting more students:
It Doesn’t Focus On What The Student Wants
Guitar students don't really care about the things you’ve achieved, what music school you went to or how many years you’ve been teaching. They want to know the benefits that they get from taking lessons with you.
Tell potential students the BENEFITS they will get by taking guitar lessons with you and how working with you helps them improve in ways they can’t with other teachers. Use your promotional ad to motivate and inspire potential students so much about the benefits they’ll get, that they immediately pick up the phone and call you right after reading it.
For best results, target a very specific musical style (such as rock, metal or blues). Then test your ads over time to see which ones work best.
Want to learn more ways to get a lot of new students? Read this article about advertising tips for guitar teachers to learn how to attract more students than you ever have before.
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