Forget Everything You Ever “Thought” You Knew About How To Build A Successful Music Career
Every day musicians just like you tell me how frustrated and discouraged they are because they struggle to have the music career they've been dreaming about their whole lives. Most either don't know 'what' to do, or don't know 'how' to do things. Worse, they have a completely inaccurate vision about what it really takes to develop a stable, lasting and successful music career.
Whether you are just getting started to build your music career or you already are a professional musician on some level and think you need to:
- get your name out there,
...then you are on the wrong path.
Why Most Musicians Fail To Grow, Expand & Sustain A Successful Career In Music Over The Long Term
Musicians & bands pursuing a successful career in music typically don’t make it because they simply chase the wrong things. Here are the most common reasons for their failure:
They believe success can be found by trying to get their music & name to as many music fans and music industry people as possible. This approach is called, ‘Spray & Pray’. Failure Rate: 99%
They don’t have a real strategy for building a successful music career… In fact, they typically don’t really know the difference between ‘doing stuff’, ‘tactics’ and ‘strategy’. The steps they do take are not part of a well thought-out & proven strategy. Instead, they are disconnected ‘tactics’ (actions) that lead to disappointing results. Failure Rate: 99%
They don’t have a success mindset. The very first requirement for success is the one thing that all people who fail love to skip: a success mindset. Not having it is the biggest killer of success in the music business. With the wrong mindset, a truly successful long-term music career is impossible. Failure Rate: 100%
They believe they can develop a successful long-lasting music career on their own. Fact is, nobody makes it in the music business ‘on their own’ today – nobody. At every level of the business (especially when trying to get in it), going alone is music career suicide. Failure Rate: 99%
They focus their efforts on pushing their music & themselves onto music companies (record labels, management, promoters, publishers, etc.) without first finding out exactly what things these companies really want, then become, do or have those things and finally develop a specific strategy to deliver them. Failure Rate: 99%
They never take real action into building their own career in music because they cling to the false beliefs that in order to become a successful professional musician they might go broke, starve, or risk everything to make it. Believing in such old myths prevents them from making smart choices to become a true success. Failure Rate: 99%
They blame their own lack of success, opportunity and income on everyone & everything else. They whine about how nobody else has given them a chance or done the heavy lifting for them. This way of thinking is typically a cover-up for their own mistakes, laziness and procrastination that then causes them to make poor choices. Failure Rate: 100%
- They drown themselves in the failures of the trial and error approach, the guessing approach or the outdated crap that everyone else says to do (… you know, the people who aren’t actually successful in this industry, but love to give their unsolicited ‘opinions’ and ‘advice’…). These approaches to developing a music career don’t work, suck, and in some cases are outright dangerous to you, your music and your music career!
This is what happens when musicians think and act in the ways above:
Two paths await most of these musicians: 1. Years of struggle, frustration and disappointment as they spin their wheels, never really getting anywhere in the music business… or 2. Give up and return to the crappy unfulfilling day jobs they so desperately want to get out of once and for all, but can’t – they’re stuck there… forever. Either way the result is sad.
I’ve been where you are now – passionate about your music & wanting to take your music to the world… but at the same time struggling, frustrated and not getting anywhere – I’ve been there.
The 7 Things Every Musician Ought To Know About Music Career Growth, Creating Opportunities And Competitive Advantage!
There are 7 overlooked, underestimated & misunderstood core principles that are absolutely required to build, grow and sustain a successful career in music. Once you apply them, you will have a massive competitive advantage over 99% of all other musicians pursuing a music career and you will experience a fundamental paradigm shift from ‘looking for opportunities’ to ‘creating them’.
The music industry does NOT look for great music to sell - or even great musicians.... Record companies, managers, promoters and big successful bands (who might hire you) look for great 'people' who can also create good music. What this means for you is, you need to prove yourself to be rock solid in three key areas (beyond your music) in order to put yourself at the top of the list.
You need to show people and companies in the music industry that any relationship between you and them will be a great the best possible investment for them. You do this by adding lots of value and reducing risks to the other side. Most musicians aren’t aware of this and/or don’t even try. There are lots of ways you can do both of these things once you learn what they are, how they work and how to implement them... This is one of the things I mentor musicians like you to do. Fact is, you MUST do this, because if you don’t, the music industry will simply find someone else who will… no matter how great you (or they) think your music is. In addition, when it comes to your music career, you need to prove that you put your money where your mouth is. That means the music industry wants to see you investing in yourself before asking them to do the same – more on this later.
Contrary to what the vast majority of people falsely believe, opportunity is never ‘given’ to musicians. Opportunity is created by musicians who have the right mindset (more on this below), add value & reduce risks for the other side. If you want to build and sustain a successful music career, then it is suicidal to depend on & wait for others in the music industry to ‘give you’ opportunity… You must be proactive and create opportunity for yourself and others around you. It’s not as hard as it sounds when you do the things in point 1 above. This is what I have done and is what I successfully coach other musicians just like you to do.
The most underestimated and often misunderstood element required for building a successful career as a professional musician is having the right mindset. Many people believe they already have the right mindset to become a successful musician… The truth is, I can definitely tell you with certainty that most musicians simply do not possess the right mindset at all – and the few who do, often lose that correct mindset once things get harder, the stakes are higher or situations become stressful… However, the good news is, virtually anyone can learn, master and sustain the right mindset for all situations with the right training and efforts.
You really have zero competition. You probably think the world is filled with competitors and that in order for you to experience your own success in the music industry, you must ‘beat the competition’. The truth is, you don’t really have any competition. Most musicians will eliminate themselves from music career opportunities because they don’t know about or do the critical things I’m teaching you to do (and what not to do) on this page. Once you become truly valuable, low risk and can communicate those facts effectively, the music industry WILL want you, no matter how many other talented people are also trying to achieve the same things you are.
The reputable people and companies in the music industry are looking for musicians and bands to invest in for the long term – this is why they invest in ‘people’ and not in ‘music’. The music industry wants to be sure you are committed for the long term – they won’t be ‘asking’ you if you are committed to the long term, they’ll be looking for the proof based on what they can find out about you via their research teams... and yes they absolutely will search for all kinds of things about you, your mindset, your commitment, your track record, your strategy, your value and elements of risk.
Getting your ‘foot in the door’ is the primary focus of most musicians seeking a career in music. They think once they are in, they will stay in, or their career will be built on the music they’re creating. This myth is the surest way to get yourself thrown out the same door you just got your foot into. To become a successful professional musician, you must have a strategy that gets you ‘into the music business’, ‘keeps you in the music business’ and ‘makes both you AND everyone around you thrive in the music business’. Until and unless you have that, the chance of developing a successful music career is basically zero.
- The biggest secret to success in developing your own career in music is integrating all the pieces together. This means that when you take an action of some kind (for example, promoting your album, getting people to your website, expanding your social media presence, promoting your live shows, seeking deals with labels, managers, promoters, etc.), all of the things that go into doing those things must be integrated with everything else you are doing. When the pieces are disconnected, they are simply single actions – that is not effective. When they are integrated as part of a real strategy, then your chances to achieve your objectives go through the roof.
Now that you know what you need to be, do & have, and most importantly, what NOT to do, what next?
The first thing you need to realize, understand & accept is that nobody makes it in the music business on their own. Every star in the music business today does have or has had a music career mentor of some kind – all of them, zero exceptions.
Learn It From THE REAL DEAL, NOT From Someone Who HAS NOT Done It And Does Not Live It
You see, most of the so-called ‘music business teachers’ at music schools & so-called ‘music career advisors’ are better at talking about the music business than they are at actually DOING MUSIC as a career. In fact, not only are they not doing it now, most of them have never done it… ever.
They don't know what it’s like to risk their own time and their own money…
... they only know how to report on how the wheels of the music business turn instead of telling you what YOU, the musician, need to do exactly to build your music career....
… SCREW THAT!!!
Here’s the proof: If they actually knew what to do to become successful professional musicians, they would be DOING IT THEMSELVES instead of taking your money to talk about things they haven’t done themselves!
I don’t know about you, but I don’t want to learn how to build a music career from people who have no clue how to go from nowhere to playing for thousands of people every night, and being in a band that has sold millions of records! … I want to learn to become successful from a REAL proven active professional musician & music career mentor who takes REAL risks (so you don't have to!) and uncovers REAL breakthroughs.
I’ve done all of that, and I’m still doing it now. I have already tackled the challenges and pitfalls that you will face in your quest towards music career success. I understand what it’s like to be who you are and do what you do.
That’s why, years ago, I created the Music Careers Mentoring Program® where literally hundreds of musicians from all over the world are trained, coached and mentored by me to build, grow and sustain a successful career in music.
If you want to do any of these things:
Go on tour in your region, country, continent, or the world
Get a record deal
Release your own albums without a record label
Join a big & successful cool band
Attract great musicians to your band
Get more and better paying gigs
Become an in-demand studio musician
Compose music / write songs for a living
Stop working at a shitty day job
Avoid going broke while pursuing a career in music
Avoid getting 'ripped off' by music industry sharks
You Need A Clear Path for Success in Your Music Career. Making It Up As You Go Along Won't Get You There.
Here Is How It Works
In the Music Careers Mentoring Program, you get 52 coaching sessions (1 new killer session every 10 days) packed with highly-guarded insider music career success secrets, strategies and tactics. Most coaching sessions contain specific actions steps for you to take, assignments to do or tactics to implement in order to advance your music career forward one step at a time.
In addition, because I know you need ‘support’ to become successful and maximize your success rate, you will become part of a special network of dedicated, committed and success-minded musicians… Why is this important for your music career?
Think about all the musicians you know… Now be honest, you and I both know that the vast majority of your musician friends are never going to go anywhere in the music business. A few will try and fail, the rest will be too afraid to even try, they have already failed. But they will still give you their (ignorant) ‘opinions’ about what you want to do. Fact is, NONE of those people are qualified nor entitled to even have an opinion about you, your music and your current or future career in music – period.
You need to be surrounded by people who are: success-minded, passionate, dedicated, positive and absolutely as committed as you are to establish, grow and sustain and successful long-term career in music. This is critical!
Finding even one person that is a winner like you is not easy… finding an entire group of them all at once and them wanting you among them too is amazing. They (and I) will encourage you, hold you accountable for your own success, and generally kick your ass down your path of success until you get there.
To build this one-of-a-kind program I invested 8 years into constant researching how to become successful in the music business, read every book, interviewed every record label, artist management, and concert promoter I knew and combined that with lots of my own real world experience as a signed international recording artist, world touring musician and member of a multi-million record selling band.
I’ve dedicated thousands of hours over many years of my life, countless piles of money and tons of effort to building, refining and constantly improving upon the very best music career success strategies, secrets and tactics that have the power to take you from wherever you are to wherever you want to be.
What This Is Not:
The Music Careers Mentoring Program is NOT music lessons. There is no musical training whatsoever in this program. This program is all about advancing a career in music, not about ‘how to play your instrument’.
The Music Careers Mentoring Program is NOT like any of the shallow, narrow and surface level books out there on the music business. You can buy EVERY book on music business and STILL NOT get everything you need and learn in the Music Careers Mentoring Program … I know... I bought them all, and read them all.
The Music Careers Mentoring Program is NOT ‘only’ for guitar players or rock musicians. It’s for the most passionate, committed and serious musicians from any musical style, instrument (including voice) and background.
The Music Careers Mentoring Program is NOT exclusively for Americans, we have musicians from all over the world (North America, South America, Europe, Asia and Australia). The strategies, principles and tactics you learn work everywhere in the world (not only in the USA).
This is NOT for people who like to ‘dream’, but are too lazy, negative or pessimistic to ‘act’.
This is NOT for people who think making it in the music business is about ‘luck’, or ‘who you know’.
This is for people who don’t want to waste another day of their life drowning in the failed ‘Trial and Error’ approach to making it in the music business.
This is for people who understand that the first step in becoming successful is to make the DECISION to succeed and then back up that decision by taking decisive action immediately.
This is for people who want the genuine strategies, tactics and secrets that build & advance your music career forward... You can’t get this anywhere else in the world.
- This is for people who want to stop ‘making it up as you go along’ and finally get on the right path for success in your music career.
Of course you don’t have to join this program… instead you could look at the following options:
Option 1: You can go to a music school, college or university for 4 years, go $100,000 in debt to pay for it and STILL NOT learn and do what you need to do. We’ve had graduates from Berklee College Of Music, Musicians Institute and GIT in the program because they never learned this stuff at music school. It’s totally unacceptable to waste 4 years of your life and a huge pile of money/debt and then still not get the result you paid for!
Option 2: You can buy EVERY book on music business, spend years reading them all (as I have) and STILL NOT learn and do what you need to do. Like virtually all these books on the music business for musicians – they are written by people whose ‘actual’ music career experience as a musician is limited to butchering a few chords in their office.
No claim is made of even one day spent as a recording artist, successful studio musician or playing concerts on tour - let alone to actually earning any serious money as a musician.
This outdated, limited and often WRONG information infiltrates everything because many people falsely believe that if it’s written in a book by some washed up entertainment lawyer that it must be true. But YOU, the smart musician, won't fall for that.
So not only is it a waste to read them all but it’s an even bigger waste when you then follow bits and pieces stuff that isn’t a strategy, isn’t written by someone who has done what you want to do and just – simply – does – not – work…. And if it did work, nobody would be selling this for the price of a $19.95 book!
Option 3: You can try doing things on your own using the failed ‘guessing’ and ‘trial and error’ methods and STILL NOT learn and do what you need to do. Yes, you could save a little money by trying to do it on your own, but what that would cost you is years of your life aimlessly trying to figure it all out by yourself. Frankly, if you could do it all yourself, you would have done it by now and you would certainly not be reading this page. And besides, the only way it makes any sense to spend years of your life guessing is if your time is completely worthless to you. We both know that it’s not.
Also, why would you want to do that? What models would you use to know what you need to do? Looking only at what other people do doesn’t work. That’s what everyone else does and one of the reasons why they fail.
Option 4: You can do ‘nothing’ and stay right were you are… watching OTHER people living YOUR dream while you go back to your crappy day job and stay there for the rest of your life…
... or you can join the Music Careers Mentoring Program now and belong to the select group of special musicians like you who have made the decision to succeed and not let anything stop them.
Some Shocking Statistics About The Massive Difference In Results Musicians Are Getting As They Pursue A Long-Term Successful Career In Music
Musicians who have an experienced music career mentor are about 55 times more likely to succeed in the music industry than those without one. That statistic is impressive (5500%!), however I’m actually surprised it’s not even higher.
Musicians who have an effective, proven & integrated strategy for a successful career in music are 36 times more likely to build a long-term sustaining music career than those who don’t.
Here’s an unrelated but very compelling/interesting statistic – food for thought: According to The Pacific Institute, “A random sample of 1500 graduating college seniors were surveyed to find out what they would base their career choice on. 83 percent said that financial gain was the first thing they would base their career choice on and following their dream, or their passion, would come second. 7 percent said that following their dream would be first and financial gain second. In a follow-up study on actual net worth 20 years later, what do you think they found? Well, 101 of the 1,500 had become millionaires. But only one of those millionaires had come from the group that put financial gain first, while one hundred of them came from the group that followed their dreams.”
That means only 1 out of the 1245 people (0.08%) who put financial gain as their top priority actually became a millionaire… However, 100 out of 105 people (95.2%) who put following their dream as their top priority became millionaires (doing what they loved)… I’m not surprised at all by this... because I’m one of them.
Your path to music career success begins with the decision to follow your dream, but ultimately 'how' you follow it will determine your success or failure.
The Top 6 Excuses Some People Have For Not Taking The Big Step They Know Their Music Career Needs
I don’t have the time right now - Wow, that's certainly a problem. I mean if you are already that busy and you are still not getting the results you want, that's a problem, right? Perhaps it would make sense to start by better prioritizing your activities and leverage your time more effectively. Start today, right now in this moment to re-prioritize your schedule, stop the excuses, and finally get your shit together. :) Part of the Music Careers Mentoring Program is dedicated to this exact issue because so many people struggle with it. In order for me to put you on the successful music career path you need to be on, I'm going to help you fix your time management problems.
It's not the right time for me – Yes it is. 'Now' is always the right time. 'Later' never is.
It’s too expensive for me – Not really. How does the money you are going to invest into the Music Careers Mentoring Program compare to what it's costing you to NOT learn and do all the things you know you need to be doing to finally fulfill your life-long dream of a successful career in music? Think about all the money you’ve already spent on your musical equipment, lessons, your music collection and everything else that is music related. Compare the price to going to some music school, paying 100 times more money, spending years of your life there and STILL NOT get these strategies when you are done at music school!
I'm too old, at 40+ years of age, I think my chance of having a successful music career has passed me by – Fact: the ‘average’ age of all professional musicians in the music industry is 41 years old…. FOURTY-ONE!!! So even if you are 50 years old, you don't have a rational excuse here.
I have to think about it - All major steps in a music career (and life in general) start with a big decision. But unless you jump right in and ACT, nothing is going to change for you...What are the downsides of advancing your own music career? There are none.
I’m not ready for this – Holy crap, this is a big one. As a teacher, coach and mentor to hundreds of musicians, the biggest thing I see plaguing the people who were struggling was the inability to get started. This really interested me so I tried to discover the true root cause of this. People were stuck on trying to figure out if they were ‘good enough yet’, ‘smart enough’, or ‘financially stable enough yet’ to try, and so forth. And look – I’ve been there, and I was broke when I was there – so I can relate. But here’s the truth: Most of the time these kinds of thoughts are the secret code for “I’m Scared!"
Scared it’s not gonna work.So let me help you out here and tell you that successful people also had those same thoughts at first. They have fears just like you do. The only difference between successful people and unsuccessful people is ‘successful people’ don’t wear diapers anymore. (Yes, you read that correctly). Successful people take the diapers OFF, put on their ‘big boy (or big girl) pants' and take action even if they are scared. And you know what…? I know a lot of very successful people - most of my friends are very successful people (including many highly successful/famous musicians) and none of them wear their ‘fear diapers’ anymore.
Scared you’re gonna look stupid.
Scared you might lose some money.
Scared you’ll be judged…
The time for talking is done. Now it’s your time to take action so that you can be one of the few musicians to actually grow, expand & sustain a successful career in music. You might be thinking right now that a program this great must cost a fortune. Relax, the fee is less than you probably expect. What you really need to be thinking about is how much it is costing you and your music career (or lack of one) not to take advantage of this great opportunity. That's actually the much higher price.
Also, how can you expect record labels, managers or even your own fans to continuously invest money into your music career unless you invest something into yourself first? As a musician myself, I saw it as my personal obligation to learn from the best mentor I could find. I made the necessary financial and time investments needed to grow as a musician (even during times when I had little money starting out)... and you know what? ... The people I worked with always greatly appreciated this, because they knew that ultimately it is THEY (my record labels, managers, promoters, band mates, fans, etc.) who benefit most from all the knowledge, wisdom and innovation that I know and apply for their benefit as well as my own.
So I bet you're still wondering how much this investment is... in fact, if you are like most people, at some point during reading this page, you probably skipped to the end to see what the price actually is. Well, at this point the price doesn’t even matter because ever since I started mentoring & coaching musicians, I decided to only work with people who are serious about a music career and don’t only like to ‘pretend’ they are serious in order to set a higher standard. So that means you have to apply to become a member of my program and prove to me you are the right person for this. This weeds out those who are not serious.
Fact is, I could earn more money if I let ‘everyone’ join my program, but I’m far more interested in getting ‘results’ for the musicians I mentor than becoming more wealthy (…I’ve already reached all of my financial goals in life) – and I can’t get results with people who are not serious. Now we are going to find out how serious you are.
Here is what you need to do right now:
- Click on the orange button that says: "Apply Now To Grow Your Music Career Now”.
- Then, on the next page, answer a few questions to tell me about yourself so that I can get to know you, what you do, how you think and where you want to be in your current or future music career.
Do it right now.
Once that is done, I’ll reply back to you directly via email as soon as I can.
We’ll talk soon :)
PS: You understand all the principles I shared with you today, because there's nothing but logical information here. You agree with them. You KNOW that I'm right and that these principles will work for your music career... but did you know that some people will still NOT DO THEM. You are smarter than that. Grow Your Music Career Now.
PPS: In order to give you the maximum benefit from the Music Careers Mentoring Program the number of people who can become part of the program is very limited. Applications from musicians from all over the world are coming in daily. As soon as the limit is reached, we will close application any day between now and November 2, 2018.
PPPS: Cool bonus: Whether you are accepted into the program or not, you’ll receive 3 free mini music career audio sessions to help you get started.