Making tons of money (6-figures +) teaching guitar is MUCH easier than you think…but most guitar teachers never even get close to this level. Why? HINT: it’s NOT because of the economy, your own musical skills (or qualifications), the size of the city you live in or the amount of competition around you. Such “external” factors are not the reasons why the vast majority of guitar teachers fail. Fact: your future as a guitar teacher is 100% in YOUR control to shape and define, and the true causes of guitar teaching failure are in YOUR control to prevent and eliminate.
Here are 5 reasons why guitar teachers do not earn big money, and how you can learn from their mistakes and achieve financial freedom with your teaching business:
Guitar Teacher Failure Reason #1: Being A “Me Too” Guitar Teacher
Most new guitar teachers have no idea how to teach guitar or how to build their business (due to never having guitar teacher training). Their “education” about how to teach guitar consists of looking at what “other” guitar teachers do. What do you think happens when you learn how to teach guitar from other teachers who barely manage to earn $25,000 per year in their business? That’s right…you follow the same ineffective, inefficient and frustrating methods that lead to inevitable failure. You become a “Me Too” guitar teacher - offering the same things, in the same ways, in the same format, at the same prices, with the same approach, with the same marketing, using the same ineffective business model and the same (predictably) embarrassing results.
To start earning big money in your guitar teaching business, STOP copying what other guitar teachers do. Instead, learn the most effective ways to teach guitar and set yourself apart from everyone else in ways that will make you successful.
Here are some examples of how to do this:
Don’t simply offer “general” guitar lessons. Instead, market yourself to a specific style such as rock, metal, or blues. By marketing yourself as a specialist for that style in your area, you set yourself apart from all the “general” guitar teachers and will dominate that specific demographic of students. Students do not want a teacher who can teach everything, they want someone who specializes in their style!
Stop advertising “low cost” guitar lessons (or charging less than your competition) - offer the highest RESULTS for your students and charge for it accordingly. Fact: your students don't want “guitar lessons” - they want the result of becoming awesome guitar players.
…STOP… go back and reread the last sentence 3 more times…and THINK about the MASSIVE untapped opportunity it presents for you to grow a successful business.
When you specialize in delivering superior results (vs. being a “lower-cost alternative” of the same mediocre guitar teacher next door), it is a win-win situation for your guitar students AND for your bank account.
- Work with a guitar teacher trainer to learn the best and most effective teaching strategies that are proven to turn your students into kickass guitarists fast. This action alone (taking initiative to actually “learn how to teach guitar” better than everyone else in your local area can even dream about doing) will give you a credential that other guitar teachers in your area will never have. This credential will help your students progress faster, enable you charge more for you lessons (and get students who are more than willing to pay it!) and will set you light years ahead of any “would-be” competitors around you.
Guitar Teacher Failure Reason #2: Teaching Guitar Lessons To Non-Serious “Problem” Students
One of the most destructive myths you can believe as a guitar teacher is:
“You just have to accept and deal with having problem students”
Problem students are those who show up late (or not at all) for scheduled lessons, can’t seem to pay on time or complain about your rates, don’t practice what you teach them, try to tell YOU how to teach and are generally just a pain in the butt to deal with.
Truth is, you should NOT be teaching these types of guitar students... and the most successful guitar teachers regularly refuse to do so. Why? Here are just a few reasons how such problem students will forever cripple your guitar teaching business:
When you let students walk all over you by arriving late, not showing up, paying late, etc., you put THEM in control of your time and your ability to earn more money teaching guitar. All the time you waste dealing with headaches caused by problem students is time you can never invest into growing your business further or working with serious students who desperately want and need your help with their guitar playing.
You’ll never be able to keep a full guitar teaching schedule. Problem students rarely stick around for long, leaving you constantly scrambling to replace them just to break even.
- These types of students never make serious progress. As a result, they will leave after only a month or two and you will begin to develop a bad reputation in your town for being the guitar teacher who can’t get results.
Solution: your best defense against problem students is a rock-solid lesson policy. You must make it crystal clear that you are only looking for highly serious and self-motivated guitar students who are interested in getting results in their playing. Spell out very clearly what your expectations of your students are and communicate to them why sticking to your lesson policy will make them better guitar players faster. Then ENFORCE your policy with zero exceptions (this means literally “firing” students who refuse to follow it).
Doing this will repel problem students from you like kryptonite and will attract serious students like a magnet. Fact is, serious guitar students are desperately looking for an equally serious and committed guitar teacher who isn’t trying to grab every student he can get, but is actually dedicated to helping them become better guitar players.
Few guitar teachers have the ambition, courage and conviction to enforce a bullet-proof lesson policy with their students. Yet those who do, always have the best, most serious, most advanced and most satisfied students…and always make the most money.
Learn how to craft a simple, yet highly effective lesson policy for your guitar teaching business in this free eBook about earning more money as a guitar teacher.
Guitar Teacher Failure Reason #3: Not Actively Promoting Guitar Lessons During Slow Periods Throughout The Year
Many guitar teachers are aware that there are busy and slow seasons for guitar teaching. Most of them will promote their lessons heavily in the busy months (such as late August and September) while neglecting to promote themselves at all during the slow months (such as from June to early August).
Truth is, there are ALWAYS guitar students seeking lessons no matter what time of year it is, and the most successful guitar teaching businesses are continuously promoting their lessons all year round to attract them. To build your guitar teaching business so you can earn 6 figures per year, you must INCREASE your promotional efforts during the slower months and attract all of the students that everyone else is missing out on (learn more about it in this article on how to keep your guitar students during the summer).
Guitar Teacher Failure Reason #4: Using Very Limited Guitar Teaching Formats That Kill Any Chance For Financial Growth
The goal of your guitar teaching business should NEVER be to simply “get more students”. Your goal as a business owner (which is what you are whether you call yourself one or not) is to continuously provide MORE value and more results to your students (existing and future) while making significantly more money in the process.
“How does one do this?” Great question! The top 1% of guitar teachers (those who earn multiple 6-figures per year while teaching part-time) use innovative guitar teaching models that allow them to add tons of value for their students, while cutting in half the amount of hours they teach every week. Watch this guitar teaching business video to learn how easy this is to do.
Here is what the top guitar teachers absolutely NEVER do: they do NOT spend all their time teaching 1-1 private lessons only (which is the format 99% of guitar teachers teach in). This is the absolute wrong format to be adding more value and producing more results for your guitar students. For proof, watch the guitar teaching business video above where I explain this in detail.
(If you are wondering how I know so much about what the top guitar teachers in the world do and don’t do - it’s because I’ve personally coached almost all of them.)
Guitar Teacher Failure Reason #5: Not Knowing Who Or What Your REAL Competitors Are In Your Quest To Earn A Lot Of Money Teaching Guitar
When it comes to becoming the most successful, highest-earning guitar teacher in your area, who is the biggest competitor that stands in your way? If you answered: “the other guitar teachers in my local area”, or “online guitar teachers”, you are completely wrong. Fact is, YOU are your biggest competitor! Without fully realizing it, you are standing in your own way in more ways than you could imagine - by having weak lesson policies, weak pricing, a weak teaching model, a weak business model, weak marketing, weak (or NO) investing in yourself as both a guitar teacher and a business owner, and on and on...
Want proof? Take this assessment to test how prepared you are to grow a highly successful guitar teaching business and see for yourself.
Most guitar teachers do not even see themselves as “business owners”. They still think they are simply “guitar teachers”, because they are afraid to take their “business” seriously and COMMIT to earning a great living teaching guitar. This one fact all by itself is a major contributor to why most guitar teachers fail to make good money. The point is, all of this comes from your own IRRATIONAL fears, insecurities and self-doubt. Get out of your own way and invest in yourself, so that you once and for all overcome these unnecessary and crippling fears. Once you do, you'll finally begin to clearly see the path to a multiple 6-figure income as a guitar teacher while only working PART time AND producing massively BETTER results for your students.