Why You Struggle To Get Guitar Students

by Tom Hess


How To Get Guitar Students Do you struggle to attract a lot of new guitar students? Do your guitar teaching ads and website not seem to work like you want them to? Does it seem impossible to fill up your teaching schedule (and keep it filled)?

Good news, attracting more guitar students isn’t that hard. You can have a lot more guitar students than you do right now, regardless of:

  • The state of the economy. (If other businesses in your area are able to attract clients and earn money, so can you).
     
  • The size of your city. (There are many people who want to play guitar in any city, including yours.)
     
  • Your experience as a guitar teacher. (Every guitar teacher had to start with zero experience.)
     
  • Your musical credentials. (Your guitar students don't care abo your musical credentials. They only care about your guitar teaching skills.)
     
  • Your age.

The number of guitar students you have is always within your direct control. 

Get Guitar Students

The real reasons you struggle to get guitar students have to do with your skills, actions and mindset. These reasons include:
 

Reason #1: Lack Of General Marketing Skills

Most guitar teachers don’t know how to create effective guitar lesson ads, flyers, websites and other promotional materials. They simply look at how other guitar teachers write ads and try to do something similar. This approach usually fails, because:

  1. Most guitar lesson ads are horribly ineffective. Copying them gives you the same poor results other guitar teachers get.
     
  2. Guitar students see that most guitar lesson ads look similar. They (wrongly) assume that all guitar teachers must be the same (or similar). This is one reason why many guitar students choose a guitar teacher based on the lowest price.
     
  3. You miss out on many other opportunities to promote your guitar lessons that other guitar teachers don’t know about.

The result: fewer people call you to ask about guitar lessons and you have a hard time filling your teaching schedule. 
 

Reason #2: Missing Strategic Marketing Pieces

Your ads, website and other promotional tools aren’t strong enough alone to bring you a lot of new students consistently. You need other pieces in place to convince prospective students to start guitar lessons with you.

When these pieces are not in place, attracting guitar students becomes very hard (even when you know how to write great guitar lesson ads).

Example:

Imagine 2 good guitar teachers who use an equally good ad, in the same location. For one guitar teacher the ad works very well and he gets 12 new students in 2 weeks. The second guitar teacher only gets 1 new student from the ad. How is it possible that one good guitar teacher gets 12 times as many students as the other? With the exact same ad!?…

Answer: Guitar Teacher 1 (the one who got 12 students from the ad) used the ad as part of a strategy. He also had a process for converting prospective students into actual students. His message in the ad was perfectly congruent with the students he wanted to attract. He had massive amounts of proof of his skills to show prospective students.

Guitar Teacher 2 (the one who only got 1 new student from the same ad) never learned how all the pieces of the marketing puzzle fit together. He continued to struggle to attract more new students and build a successful guitar teaching business. Without a real strategy, his good ad produced poor results.

This guitar teaching eGuide helps improve your marketing skills, so you can attract more guitar students.
 

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Reason #3: Your Guitar Students Quit Lessons Too Soon

If your guitar students stay with you for less than 2 years, you have a problem in your guitar teaching business. This problem causes you to lose money in the short and long term. The short-term problem is obvious: you lose income from students who quit.

The long-term problems are less obvious and are much more serious. Poor student retention makes you more desperate to get more guitar students. When you feel desperate, the following often happens:

  1. You make poor strategic decisions in your guitar teaching business. Example: you may start reducing your lesson prices to attract more students in the short term.
     
  2. You let your guitar students walk all over you to keep them from quitting. Example: you let students reschedule their lesson time and teach unpaid make-up lessons.

Solution: Learn how to keep your guitar students for many years. This helps your students become better guitar players, builds your reputation and helps you earn a lot more money.
 

Reason #4: You Market Your Guitar Lessons Inconsistently

Most guitar teachers do more marketing during some months of the year (such as September or January) and less during the rest of the year. Many others stop advertising entirely during the slow summer months and put their business on hold.

This is a massive mistake. Getting more guitar students starts with relentless consistency in your marketing and advertising efforts. A mediocre strategy implemented consistently works far better than a great strategy implemented inconsistently. 

This article explains how to get more guitar students during the slow summer months.


Reason #5: You Don’t Think Like Your Guitar Students Think

To get more guitar students, you must learn to think how guitar students think. You must predict what happens when a prospective student sees your ad, video or website. 

Your guitar students must understand, believe and visualize very specific things about:

  • You as their guitar teacher.
     
  • The process of learning guitar with you.
     
  • Their own potential to become good guitar players.
     

If these elements are not in place, people who read your ads don’t become your guitar students.
 

Reason #6: You Have Conflicting Beliefs About Marketing, Sales, Money And Business

Attracting a lot of guitar students becomes much easier, when you believe that:

  • You are trading value for value.
     
  • You provide your guitar students way more value in exchange for the money they pay you.
     
  • You provide your guitar students way more value than they can get anywhere else.
     
  • It’s your moral obligation to motivate your guitar students to take action in their own best interest. This is what ethical sales, marketing and persuasion are really about.
     

Question: “But Tom Hess, I don’t feel that I'm providing more value to my students in exchange for the money they pay me. What should I do?”

Answer: Improve your guitar teaching skills. You must take action to become a better guitar teacher on an ongoing basis. This gives you a lot of confidence and makes attracting guitar students much easier.

This guitar teaching eGuide helps you attract more guitar students.


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