How To Get More Music Fans And Promote Your Music To More People
by Tom Hess
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“How do I get more fans to hear my music?” “What can I do to promote my music to more people?” “Where can I find more new fans?” These are the questions that I am asked about on a regular basis by musicians looking for advice on how to improve their music career.
Building your musical fan base is about reaching 3 important goals:
- Getting your music heard by more people.
- Getting your fans to support you (by buying your music, coming to your shows and buying your merchandise).
- Transforming your fans into raving fanatics of your music who tell all their friends about how awesome you are.
To reach these goals, it’s important to think creatively and strategically instead of taking actions at random. This helps you grow your music career much faster compared to most musicians.
Here are simple strategies that help you expand your fan base and promote your music:
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Music Promotion Goal: Getting Your Music Heard By More People
Strategy 1: Find a band that is about to record an album in a style similar to yours. Pay them to release one of your songs as a bonus track on their album.
The band should be more known than your band, but not so huge that it’s impossible to contact them.
Tip: be selective about the musicians you select for this idea, the same way you would be when finding musicians for your own band.
Here is how this helps you:
- You have an opportunity to promote yourself to the fan base of another band (who already like music in the style you play).
- You build a relationship that can lead to other opportunities later. For example, you may be able to also buy onto a tour with the larger band who already knows and trusts you. This means you get an opportunity to play your music in front of their fans.
Strategy 2: Release A Compilation Album With Other Musicians.
A compilation album is a record that features music by multiple artists. You can either have each artist contribute 1 song to the album or have fewer artists contribute several songs each.
Here is how a compilation album helps you get your music heard by more people:
- You can share the costs of recording, manufacturing and distributing the album among everyone involved. This means you can release the album a lot faster compared to doing it on your own.
- You promote your music not only to your own fans, but also to fans of every other musician featured on the record. For example: if 10 artists are involved, you increase the number of people who hear your music by up to 10 times.
You can either sell the compilation album or give it away for free (as a bonus) when someone buys a copy of your album. This is a creative way to get your fans to buy your music. You can also give it away to anyone who buys a concert ticket to see you play live.
Your goal isn’t to make money directly from the sales of the compilation album. The objective is to use the album as a promotional tool for other aspects of your career.
Music Promotion Goal: Motivate Your Fans To Support Your Music Career
Strategy 1: Give Your Fans Irresistible Offers
One way to increase your music sales is to offer your fans something they really want & can only get if they purchase your music. This should be something that cannot be copied or distributed illegally (like digital products can).
- Backstage passes,
- Fan party tickets
- Merchandise items (that a fan gets only after buying your music)
- Memorabilia from gigs or recording sessions
- Opportunities to get front row seats at your shows
You can use the same idea to get your fans to come to your gigs.
Strategy 2: Grow Your Mailing List Of Fans
Build a mailing list with the names and email addresses of every fan you have. This makes it easy to contact your fans at any time and let them know about your upcoming shows and projects.
Your mailing list of fans is your greatest power in the music industry.
Music Promotion Goal: Turning Your Existing Music Fans Into Fanatics
Strategy 1: Hold special events, meet ups and contests for your fans that are based around your band and your music.
This makes your fans more loyal to you and more likely to support you long-term.
Strategy 2: Reward your most loyal fans with special gifts and access that normal fans don't get.
The prizes should encourage your fans to take specific actions you want them to take, such as:
- Coming to a certain number of your live shows
- Buying your latest album and/or a certain amount of merchandise
- Bringing their other friends to your shows.
This way your fans get what they want and you grow your music career a lot faster.
You now know more about promoting your music than most musicians. The next step to growing your music career is to learn how to get your fans to buy your music instead of downloading it for free. Download this free music career eGuide to learn how to make more money from music sales than you ever have before.
About Tom Hess: Tom Hess is a guitar teacher, music career mentor and guitar teacher trainer. He trains musicians how to leave their day jobs and build successful fulltime careers in the music industry.
Become a successful musician by developing your own music business plan.