The Pursuit Of A Record Deal
by Tom Hess
You build your music career much faster with a record company behind you. Record companies have access to resources and capital you cannot match as an independent musician. Their resources grow your music career to a higher level than you could reach on your own.
To get a record deal, you must know exactly what record labels, music producers, and artist management companies are looking for when seeking out new artists.
You also must know how to acquire the things record companies look for…and give them what they want. This makes the difference between you becoming hugely successful or giving up on your dreams and getting a non-music related day job.
Most musicians never get a record deal because they don’t think at all about what record companies want from them.
Imagine you are in a band, trying to get a record deal. Obviously you know what you want from this record deal. You want access to the record label’s resources. These resources are used to propel your music career forward, attract new fans, sell more records, make more money and go on bigger tours. But have you thought about what the record label wants? (Hint: think beyond your music.)
Answer: record companies want to make money. A record company is no different from a venture capitalist who provides funds to startup businesses. An investor invests money into a business only if he believe the business has the potential to become profitable and pay back the investment (with interest).
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Record labels, managers, and successful bands are looking for artists who think in terms of mutual benefit. You must think in this way before any company in the music industry will want to work with you and invest their money and resources into your music career.
To become a successful business partner of any record company, you must first grab their attention. This quick test tells you what things you need to acquire to get record companies interested in you.
Key Mindsets You Need To Acquire:
This video shows how adding value ensures success in your music career:
Record company executives expect you to know how the music industry functions BEFORE they begin to work with you. They don’t want to answer basic questions about the music industry, general business, mental attitudes, image, stage presence, logistics, etc. They also don’t want to waste time and money teaching you things you can and should learn on your own.
When you get training on how the music business works, you show initiative, commitment and a strong mindset. These attitudes set you apart from thousands of other musicians who compete with you for a record deal. You also help reduce the risk record companies have to take by agreeing to work with you.
Imagine that your band was put on tour by a record label, but the management believes that your band does not know how to conduct yourselves on and off stage. They will require you to be coached in these areas. (This is very common for new and inexperienced bands.) Rehearsals take an additional week (at the rate of thousands of dollars per day).
Money spent on extra rehearsals is subtracted from the rest of the budget allocated for your tour, record promotion and music career. That said, this extra money must be paid back to the record label first before your band sees any profits from the tour OR your record.
You can easily get music business, career and mindset coaching before you work with a record company. Then make this fact known to the record company when you contact them. This positions you as a win-win partner with much lower risk and avoids unnecessary waste of the company’s money and resources. You become a much more likely candidate for a record deal.
Adopting the success-focused mindsets helps you build the thriving music career you want much faster and easier.
This quick test tells you what things hold you back from massive success in the music industry.
Learn more about becoming a professional musician.
© 2002-2018 Tom Hess Music Corporation